How and when customers receive information
is just as important as the content and purpose
of the correspondence. Utilizing channels
strategically requires that the delivery method − print,
mobile, or online − is based on company business
goals. It’s not just a technology play.
The processes required to manage annual and
monthly updates have many health plans in a
continuous revision cycle. Not because of the
frequency of the updates, but because
of the process itself.
Bradford is now positioned to expand on their long
tradition of successful marketing and correspondence
communication strategies. Whether print or digital
communication, Bradford can grow its customer base
with expanded sales by dynamically producing the
most effective content.