Go Beyond Demographics! Dynamically format an unlimited number of personalized pieces from one QuarkXPress layout including postcards, brochures, and more.
Elixir's QuickStep Data XTensions uses data along with your business rules to format the final print or web output uniquely for each recipient. All from one QuarkXPress layout!
The Elixir QuickStep Data XTensions for QuarkXPress and QuarkXPress Server means you can get an unlimited number of different print or web versions – all from one QuarkXPress layout. Now you can take data from multiple sources across your organization and use it to dynamically format your QuarkXPress layout so that each final printed piece or web page contains text and graphics relevant to the individual.
Key Benefits
Designers Stay in the QuarkXPress Interface You start and stay in the QuarkXPress designer. The Elixir QuickStep Data XTensions menu displays in the QuarkXPress designer making it easy to work with variable data fields on any layout. Once your design is completed, the QuarkXPress Server renders it for print and the web and you’re off to your next project.
Access the Data You Need. All of It! Tapping into your company's databases is most likely not your responsibility and we'll make sure to keep it that way. We're experts at connecting data to publishing systems so it may be used for customizing print and web communications. And we're not picky about the data format either. We can access a wide range of databases and file types and deliver the data in a QuarkXPress-friendly format. You don't have to work with the data – just tell us where it goes on the layout.
It's Different (and Better!) than Mail Merge Variable data publishing means that the formatting of the final printed or web communication follows a set of business rules that you or someone in your group put together. The rules allow the QuarkXPress layout to dynamically format based on certain conditions. Read on!
You Get to Make the Rules Business rules aka conditional logic is used to format the individual output whether it be a postcard, brochure or newsletter. You probably already think in terms of business rules but now you can apply them to your design. Here's an example of how it works and don't worry, there's no code to write:
Proof Dynamic Layouts Inside QuarkXPress
Want to see what the customer will receive in the mail? You can generate a proof any time during the design session. The Elixir QuickStep Data XTensions uses a data sample so you can see your layout change dynamically based on the various business rules driving the layout.
Logic Building Tools Working with data and business rules is a breeze with the QuickStep Logic Studio component. This web-based toolset allows the data-related tasks to be managed outside of QuarkXPress. Once complete, the data and rules are made available within QuarkXPress as easy-to-use objects. Those same business rules can be created and edited inside the QuarkXPress designer so either way, you're covered!
Database and File Connectivity
Here's a list of the types of databases and file formats that Elixir's QuickStep Data XTensions support:
Any ODBC-compliant database (Microsoft Access™, Microsoft® SQL Server®, Oracle®, MySQL, Sybase®, IBM DB2®, IBM DB2 for iSeries®, IBM DB2 for zSeries®)
XML
Delimited (CSV)
Fixed field
System Requirements
QuickStep Data XTensions for QuarkXPress Mac OS and Windows (see system requirements for QuarkXPress 8)
QuickStep Data XTensions for QuarkXPress Server Mac OS and Windows (see system requirements for QuarkXPress 8)
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