Solution: A
pet-supplies company with hundreds of stores is conducting a campaign to increase repeat
customer visits and boost sales. The campaign will center around a highly personalized
newsletter
that offers information and products based on each customer's
buying history, type of pet, and other data available from the company's systems.
Designed and produced using QuarkXPress and QuarkXPress Server
driven by the Elixir QuickStep Data XTension, the newsletter brings
together CRM data, product
offerings and co-marketing agreements with related local businesses
to deliver a message rich,
personalized touch with high impact and return.
| Customer: |
My Pet
Store,
companies wanting to increase their marketing ROI with
targeted brochures,
postcards, newsletters and other promotional materials. |
| Solution
Components: |
Elixir QuickStep Data XTension for QuarkXPress® and
Elixir’s Professional Services
QuarkXPress and
QuarkXPress
Server. |
|
