Solution: Elixir partners with Adobe to assist an electronics retailer in designing its marketing campaign targeted at a wider range of customers. Personalized postcards are expected to promote sales by contacting the prospects based on their interest and purchase history. The marketing collaterals are produced using Adobe InDesign powered by Elixir’s QuickStep Data Plug-in. Elixir brings, within one InDesign document, the capability to use business rules with CRM data, store inventory, discounts and promotions and customer preferences. This allows delivering a personalized message with high impact and return.