Solution: An electronics retailer with hundreds of stores is conducting a marketing campaign to increase repeat customer visits and boost sales. Going beyond basic demographics, the campaign will center around a highly personalized postcard with targeted sales promotions, relevant graphics, featuring products based on each customer's buying history.

Designed and produced using QuarkXPress and QuarkXPress Server driven by the Elixir QuickStep XTensions, the postcard brings together images and data using business rules to format each postcard to its individual recipient.
CRM data, discounts and promotions, available store inventory and customer preferences all play a part in delivering a personalized message with high impact and return.