We all use SaaS. Google reported over 425 million Gmail users in 2012. Consumer-level adoption of cloud-based services has paved the way for enterprises to seriously consider moving core processes to SaaS.
The Smart Process Apps market is projected to grow by 18% CaGR through 2015, reaching $34 billion out-pacing total global software coming in at 11%. Serving unaddressed business needs explains the increase.
Forrester Research, Inc. introduced the concept of Smart Process Apps in their August 2012 report "Smart Process Applications Fill A Big Business Gap". A new software category focusing on collaborative business processes.
Content or more precisely, the accessibility of content. On the surface everything seems to be in place to deliver personalized customer experiences. Still, most of what we receive is pretty generic. Why?
More and more companies are viewing customer correspondence as a strategic initiative. Based on our survey, speed-to-market and relevant content are key factors that contribute to success and Smart Apps can help.
Forrester Research, in the “The Forrester Wave™: Document Output for Customer Communications Management, Q3 2011″, positions Tango as Top Ranked in the SaaS current offering category and also as a Strong Performer.