When customer correspondence management (CCM) software was introduced in the late 1980s, it revolutionized document design and production. The ability to combine variable data with pre-authorized, fixed content using a graphical interface enabled organizations to produce high-volume customer correspondence.
While legacy CCMs provided revolutionary functionality in the print-centric CCM space of the 1990s, they have not kept pace with the widespread reliance on the Internet and consumer demands for multi-channel delivery options that define today’s market. The emergence of SaaS technology into the CCM space resolves many of the pain points associated with legacy software, replacing expensive installations and maintenance with affordable subscription-model pricing and self-service applications.
This Elixir white paper contrasts and compares Cloud-based CCM applications to their predecessors.