Elixir Cited as Strong Performer for Document output for customer communications management (DOCCM) Corporate Strategy by Independent Research Firm
OJAI, CA – September 15, 2011 – Elixir announced today that Forrester Research Inc. has recognized Tango both as a Top Ranked in the SaaS current offering category and achieves Strong Performer status.
In its September 2011 report “The Forrester Wave™: Document Output for Customer Communications Management, Q3 2011” the firm states that “Elixir has taken a bold SaaS direction…” and adds that “Tango is the first document output for customer communications management (DOCCM) SaaS offering appearing in a Forrester Wave.”
For inclusion in this evaluation, the enterprise document output for customer communications management (DOCCM) software solutions must support all three document segments (interactive, on demand and structured); have innovative solutions or significant market share; and generate strong customer interest.
Elixir is noted as having a “100% focus on SaaS-based interactive applications like correspondence management, and in particular, outside the firewall mobile applications such as management of membership cards for health insurance.”
Dr. Bruce Damer, board member and Technology Strategist for Elixir said: “We believe this recognition proves our strategic decision in 2003 to develop a complete SaaS-model for client communications was the right one. Forrester’s acknowledgement that Tango is 100 percent web-based is a key point for companies who want to transition to solutions that can take full advantage of the benefits afforded by web-based open technologies: rapid application development spread across and beyond the organization, zero software footprint on the desktop, and flexibly priced modular customization with modern design tools. Most important of all, Tango is an industry game changer bridging the legacy world of batch document composition to the new world of fully interactive and mobile apps.”
Tango is a Client Communications Management (CCM) platform that integrates all the necessary components required to support the end-to-end workflow for delivering highly personalized communications via multiple channels. Core modules include design and layout, data management, business logic, content management, and production as well as integration of Adobe® InDesign® and QuarkXPress®. New since this evaluation is the Tango business user interface which leverages the workflows and the applications created in core modules allowing business users the ability to efficiently create and deliver effective communications. Tango can be deployed in a variety of ways: hosted or on-premise, public and/or private SaaS, or in a traditional licensing scenario.
Elixir Technologies provides solutions that help boost the effectiveness of communications while reducing the overall cost to develop them. Tango is Elixir’s web-based platform integrating the people and activities associated with design and development of personalized print, mobile and online communications.