Elixir Opus software enables the design and development of transpromo and
other documents in two types of design and production environments.
- Distributed workflow that allows a wide range of users to edit/access the
document based on their roles and user rights.
- Development environment that retains complete control of all transpromo
content within a specific department --- usually development or IT
Distributed Design & Editing Using templates with pre-defined editable areas, the design workflow can be
opened up across the company to allow authorized users editing and proofing capabilities at a design component level. Any area of the document design can
be made available or unavailable to an individual user or group of users. The transpromo templates are created by developers and contain all the business
rules and conditional logic required to format the transpromo message and
graphics. Administrators set and maintain user roles and authorization levels
so the templates can be accessed and edited appropriately. Solution: Elixir Correspondence System and Opus
Non-Distributed Design & Editing
Alternatively, the entire design process can be handled and managed from a development-level. In this scenario all design and edits are done by one group
within the Opus application. Solution: Elixir Opus
Both environments can produce the same level of transpromo or any other
type of variable data document. Before Transpromo
1. No focus on the marketing messages
2. Store branding is weak
3. Prime Transpromo real estate not utilized
After Transpromo
1. Adding color and imagery brings focus to the marketing message
2. Store branding is strengthened
3. Available area is used for highly targeted messaging
Step 1 - Define the Transpromo Objective
Transpromo, just like any other communication, is an opportunity to meet an
objective.
Don’t start with a blank page in the Elixir Opus designer! The first step is one
for the marketing
team to determine what types of campaigns they’d like to run
using the transactional statement
as the distribution vehicle. The best approach
is one where the marketing group first sets an
objective for a marketing promotion.
Creating the goal for the promotion allows the team to
work backward to decide
what type of data would then need to have the best chance
at success.
Step 2 - Design the Opus Template The template is the base transactional document in the Opus designer. This
template can be designed completely in Opus or imported from other design
application such as QuarkXPress, Adobe InDesign,
or many other Microsoft or
Mac applications. Opus provides a user-friendly
design and edit environment
in a Microsoft Windows environment. Any user familiar with Windows can
easily and quickly be up and
running designing transpromo and other variable
data documents.
Step 3 – Business Rules and Data Mapping
Opus formats dynamic transpromo documents using a combination of business
rules and data. A wide
range of data types can be utilized allowing the
transpromo message to be extremely unique to each
recipient.
This step is where the road branches to Distributed or Non-Distributed editing.
Non-Distributed: Some organizations prefer to keep the entire development
and design process in one department in which case the next step is proofing
and print production. Distributed: Other organizations may want to distribute the editing and proofing
out to a wider audience, but in a controlled environment. For those companies Step 4 is where the distribution of tasks occurs.
Step 4 – Managing the Transpromo Edits
Each Opus template can contain any number of editable and non-editable areas
which allows the template to be released to a variety of team members for
modification. For transpromo documents, this means that the marketing team
can control the promotional messaging easily while leaving the rest of the template intact. In fact, the other areas on the document may not be open for editing
depending on the rules embedded in the template.
Step 5 – Proofing and Approval
The transpromo proof is routed intelligently based on who needs to see it prior to final production. Each proofing step is tracked including comments and changes. Elixir retains all versions of the proof making it easy to return to previous versions and to see the overall process.
Step 6 – Production
Once the proofing process is complete the transpromo document is released into production which can include print and web-based distribution.
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