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 The
Opus eDelivery option enables you to manage your customer
relationships using print, email and the Internet. A
single Opus design can generate output for print, email or
the web allowing you to integrate your print and web
development environments and gain better control over
brand management and corporate messaging. Now you can
develop comprehensive:
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Targeted
Marketing Campaigns
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Automatic
Response Systems
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Customer
Relationship Management Programs
Using
eDelivery you can choose who receives what type of
communication, for example a bank might decide that:
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Clients with
savings accounts greater than $50,000 get statements
with color graphics and follow-up phone calls to ensure
quality service;
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Clients with
savings account balances between $10,000 and $50,000 get
a highlighted color statement, a follow-up email with a
link for web viewing of their statement, and a special
number to route them to lower-volume customer service
phones;
-
Those with
lower balances in their savings accounts get black and
white statements, and must call in to regular customer
service (and wait).
Using a single
document application, business communication can be
printed or distributed as FAX, email or a PDF attachment
to email. Alternate delivery methods include FTP, LPR,
Copy and Execute.
(PDF) |
