Steve Baker1

As a Production Sales and Marketing specialist Steve brings 28+ years’ experience in Consultative Selling holding several positions in Xerox UK, Xerox Eastern Export Operations, Fuji Xerox Asia Pacific, Fuji Xerox China and Fuji Xerox Malaysia. He held roles in Software/Product Marketing, Business Development and Sales Operations.

Progressing from Xerox UK as Consultant in Solution Sales, he opened up the Eastern European market in 1992 and overachieved the targets set for three years.

In 1995 he moved to Fuji Xerox Asia Pacific to assume a regional role supporting the 14 countries. Some of the key activities he undertook during this period– set up Imaging centre as part of Xerox’s Global initiative, established Solution Sales in transaction print, Workflow, Content Management and Record Management.

In 2005 Steve moved to mainland China and worked for the Sales Operations team supporting 14 countries. He establish focus in Graphic Arts through Premier Partner Program implementation, engagement of large Commercial Printers, and delivering messages around the New Business of Printing. On the corporate side of the business he deployed Vertical Industry Marketing.

In 2009 he decided to go back into field operations and held the position of Business Development Director in Fuji Xerox China and Sales General Manager in Fuji Xerox Malaysia. During this period sold and marketed iGen, Inkjet, Production Mono/Colour, Office and software solutions.

Since Steve joined Xerox in 1988 he has always held customer facing positions.

Steve Baker 
Managing Director, European Operations
Senior Advisor to Board of Directors
+44 (0)7468 489103