As the B2B market space gets crowded with an abundance of vendors who seem to offer indistinguishable solutions, B2B shoppers are increasingly looking for help outside of specialized analyst firms to verify products before engaging in the buying cycle. In fact, according to a study by G2 Crowd, 92% of buyers are more likely to purchase a product or service after reading a trusted peer review.

According to, “trusted business reviews influence potential buyers at every stage of their journey, from awareness to consideration and up until they make their final purchase decision.” For Elixir Technologies, accurate and trusted customer reviews are more than just a strategy to meet sales targets; it is key to testing our product-led strategy.

Product-Led Strategy

Elixir utilizes a product-led strategy to build our flagship Elixir Tango platform. In a product-led approach, developers apply feedback on usage and customer experience to design products which enable end users to achieve goals they are currently unable to accomplish. Through Tango, Elixir seeks to understand our customers’ business processes and the issues they face. Then, we apply best practices in technology development and Elixir’s 35+ years of expertise to design a more efficient way for our customers to work. This includes designing Elixir Tango from the ground up as a cloud-based platform and advancing its features, making Tango fully cloud-native in 2021.

Gartner Peer Review Portal

Elixir depends on customer feedback to build out features and updates in the Elixir Tango platform. Realizing the importance of our customers voice, we utilize Gartner’s Peer Review Portal to provide Elixir Tango customers a neutral place where they can share an anonymous, verifiable review of Elixir Tango with their peers. Elixir is happy to announce that with over 60 independent reviews and a 4.4 average rating, Elixir Tango is one of the most highly rated customer communications management platforms on Gartner’s Peer Review portal. Gartner takes the voice of the customer very seriously, as evidenced by the eligibility rules for its Customers’ Choice Award.

Mohsin Siddiqi, Elixir’s Chief Technology Officer, had this to say about Elixir’s high placement on Gartner’s Peer Review Portal. “At Elixir, our vision is to empower the best companies with an unmatched experience to communicate effectively with their customers. It brings me great pleasure to see our efforts to provide a best in class technology and service experience with our customers reflected in the positive reviews on Gartner’s Peer Insights Portal.”

Here are some highlights from Elixir’s reviews on the Gartner Peer Insights portal:

  • “Tango+ is a very complete communication management tool that has personally allowed me to manage workflows in a much simpler and controlled way,”
  • “I like Tango+, because I can perform complex functions without having to have too much technical knowledge,”
  • “Workflow managers tend to be very complex and demand a somewhat long period of adaptation…That is why it became necessary to acquire a solution that was easy to use and at the same time maintained the excellent functionality and service, that was when Tango+ allowed to improve the user experience by simplifying the tasks and allowing a better and faster adaptation to the use of workflow platforms.”
  • “We had a chain of conversations with the Elixir’s support staff. The support we got was excellent. After zeroing the requirements, we went for the actual implementation of Tango+. We wanted to host this on the cloud platform. The deployment was straight forward. The workflows that came with Tango+ are easily integrated with the existing frameworks. The portals that are provided were very user friendly and easily configurable.”

Read more reviews of Elixir on Gartner’s Peer Insights portal here

About Peer Insights

Peer Insights is an online platform of ratings and reviews of IT software and services that are written and read by IT professionals and technology decision-makers. The goal is to help IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective, unbiased feedback from their customers. Gartner Peer Insights includes more than 215,000 verified reviews in more than 340 markets. For more information, please visit